Sunday, February 9 is the date set for one of the most anticipated events of the year, Super Bowl LIX, which will be played on the turf of the Caesars Superdome in New Orleans.
In this event, not only will the champions of the National and American conferences compete for the Vince Lombardi Trophy, but it is also the ideal showcase for different companies to get closer to their consumers with spectacular advertisements.
As time went on, Super Bowl advertisers turned the television broadcast into a marketing catwalk, and a wide range of advertisers are asking for a 30-second spot, from automakers and fashion companies to television studios and restaurant chains.
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On January 15, 1967, the first Super Bowl was held, which was broadcast simultaneously by NBC and CBS, who charged their advertisers for one minute of airtime between $37,500 (NBC) and $42,500 (CBS). The ads for that edition were seen by more than 24 million viewers.
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Brand Innovators.com has a list of companies and brands that have already committed to be in the big game’s commercials and these sponsors are:
- GoDaddy
- Häagen Dazs
- Uber Eats
- MSC Cruises
- Disney
- DoorDash
- LAys
- Pringles
- Bosch
- NFL
- Tontino’s Pizza Roll
- Reese’s
- Ritz
- Mountain Dew
- Instacart
- Hellmann’s
- Dove
- Coors Light
- Coffee Mate
- Sketchers
- Warner Bros.
- Universal Pictures
- Paramount Pictures
How much does a Super Bowl commercial cost?
Fox has set the price for a 30-second commercial spot at over $8 million.
What Movie Previews Will Be Announced During the Game?
Fox has asked advertisers for the big game for the amount of seven million dollars for a 30-second spot, something that the big Hollywood producers take advantage of to give a sample of the releases that will invade movie theaters.
Some of the trailes that you will see are: Snow White, Jurassic World: Rebirth, Superman, etc.
What is the most expensive Super Bowl commercial?
The first place is Amazon’s commercial “Mind Reader” advertising the Alexa personal assistant. The 90-second ad, featuring real-life couple Scarlett Johansson and Colin Jost, was valued at $26 million in 2022.
Best Super Bowl Commercials of all time
- Apple – 1984
- Snickers – 2010
- Always – 2015
- Amazon – 2018
Worst Super Bowl Commercials of all time
- Kendall Jenner ends racism for Pepsi.
- SalesGenie and some pandas get racist
- Nationwide ad starring a dead child
- Jason Momoa has a Cronenbergian transformation