The Philadelphia Eagles‘ conquest of Super Bowl LIX after a 40-22 thrashing of the Kansas City Chiefs left several anecdotes around the game, including criticism of rapperKendrick Lamar‘s halftime show, boos for Taylor Swift, the presence of Donald Trump as the first sitting president to attend the event and the commercials that caught the eye.
Brands are planning their strategies to make a strong advertising investment in the NFL’s flagship event, and Disney came up with an ad to promote the live-action film Lilo & Stitch, which will hit theaters on May 23, 2025.
Stitch gave the crowd at the Caesars Superdome in New Orleans a fun moment with a ‘surprise’ pitch invasion that put the stadium security in trouble, as they tried to stop him in many ways.
Stitch’s adventures at Super Bowl LIX
“There is something on the field, it looks like a koala or a dog,” the surprised commentators said, as Disney’s experiment 626 did its mischief with destruction on the field while security tried to capture it with garbage cans, but when they thought they had it, suddenly it was seen driving a small car until it crashed into the goal post and when it fell it found a microphone that it took to give a message: “Mega, nala kweesta!”, which according to the plot of the movie is a threat to the whole galaxy.
The little alien’s appearance at the Super Bowl is part of Disney‘s advertising strategy, as on May 23 it will release a live-action version of the cartoon film and excited its fans with an announcement that has given much to talk about.