There is no doubt that when it comes to shopping, this pre-holiday season is the most anticipated of the whole calendar. However, with the advent of e-commerce platforms, the experience has changed, and today it is even as enjoyable to shop by clicking as it is to visit a store or shopping mall.
There are two dates that were complementary at some point and today have parallel readings, as each has specifications and properties that are attractive to consumers eager for the best deals. For all those who wonder which is better, Black Friday or Cyber Monday, here are some facts.
Shopping and sales season
According to data from the National Retail Federation, in 2024 a total of 183.4 million people could shop in stores and online between Thanksgiving and Cyber Monday, compared to 2023 figures of 182 million.
For this study, Black Friday continues to hold the lead over Cyber Monday, with the former registering 131.7 million people planning to make a purchase, while the latter expects 72.3 million people to make a purchase.
Here, contemplation goes through two great reasons that motivate the purchase, one is the area of opportunity that offers imply and the other goes through tradition that goes beyond necessity.
What is Black Friday?
The day known as Black Friday was coined in 1950 because of the chaos observed by the Philadelphia police due to the shopping that year, but today it is a commercial analogy to describe that stores go from red to black numbers thanks to the day. This traditional shopping day takes place on Friday, November 29, the day after Thanksgiving (Thursday, November 28).
What is Cyber Monday?
Cyber Monday takes place on the first Monday after Thanksgiving (December 2) and is a complementary sale to Black Friday that is just as lucrative for retailers and today has considerable momentum on online platforms.
What is the best day to shop on Amazon?
It is worth noting that due to their proximity, both days are touched in all stores and platforms, so sometimes there is no longer a border and the perception that the offers continue and in fact increase, something that sites like Amazon take advantage of to link their Black Friday week that ends on November 29 and with its Cyber Monday sale from November 29 to December 2. It is an extended sale in which they practically exhaust the inventories, although some offers may vary or be available in both promotions.