After a challenging start to the year, Prince Harry and Meghan Markle are making a significant shift in their public approach. The couple, who had recently appeared to be moving toward more independent projects, are now refocusing their efforts on joint appearances to strengthen their brand and public image.
Their first major outing together under this new strategy will take place at the Invictus Games‘ opening ceremony in Vancouver on February 8, 2025.
This decision follows a string of negative press, including a damning profile published in Vanity Fair, which scrutinized their business dealings, personal dynamics, and public standing.
With PR agency Three Gate Strategies now overseeing their communications, Harry and Meghan seem determined to regain control of their narrative and present a united front.
A unified brand
Toward the end of 2024, the Duke and Duchess of Sussex had been prioritizing separate projects. Meghan focused on launching her Netflix lifestyle series, With Love, Meghan, and her anticipated lifestyle brand, American Riviera Orchard.
Meanwhile, Harry remained committed to his charitable initiatives, including preparations for the Invictus Games, the international sporting event he founded for wounded veterans.
Observers initially speculated that these individual endeavors indicated a professional separation, but sources close to the couple suggest otherwise.
“There will be a renewed focus on the Sussexes as a couple, as a brand and showcasing them as a couple and family,” an insider told Express.
This strategic pivot is reportedly part of a broader rebranding effort orchestrated by Ashley Hansen, the couple’s longtime communications head, who is now leading their PR initiatives through Three Gate Strategies.
Hansen’s team aims to bring the couple back into the spotlight as a unit, particularly after months of headlines focusing on Meghan and Harry’s solo engagements.
Although 2025 initially seemed to hold promise for Harry and Meghan, it quickly took a downturn. Meghan’s Netflix series launch was postponed due to the devastating Los Angeles wildfires, and the couple’s volunteer efforts at a food distribution center were met with criticism, with some branding them “disaster tourists.”