Atletico Madrid fans Jonathan Anton and Alberto Diaz had the privilege of taking part in the official Atletico Madrid photo alongside the players, coach Diego Simeone, president Enrique Cerezo and members of the coaching staff.
The two fans attended the official session, which took place at the Estadio Civitas Metropolitano, posed with the full team kit like the rest of the members of the squad and took a souvenir for life.
How did they get there?
Anton and Diaz had access to this exclusive experience thanks to their status as Atletico Madrid tokenistas (holders of at least one Atletico Madrid Fan Token).
The two red and white fans redeemed the experience through the Socios.com app, official Fan Token partner of the club, using the loyalty points that users of this platform get for free every time they interact with the app.
“Seeing the players, being with them, greeting them, talking to them, it’s so impressive,” explained an excited Jonathan Anton, who posed to the right of captain Koke.
“I’m going to put the photo in my room so I can see it every day,” said Alberto Diaz, who sat to the left of the captain.
What is Socios.com and Fan Tokens?
Socios.com is the platform that created Fan Tokens, the digital assets that allow sports fans to connect and interact with their favorite teams like never before, being able to participate in decisions through surveys and access exclusive promotions, prizes and gifts, from official signed jerseys and free tickets to unique experiences like this one.
Atletico Madrid was the first Spanish club to adopt this digital tool, which is already used by major sports organizations around the world. Since its launch in early 2020, the Atletico Madrid Fan Token has allowed Atletico Madrid fans to participate in multiple surveys, win hundreds of prizes and take part in dozens of experiences, some of which have never been done before.