Brittany Mahomes did not get the timing of her Instagram posts right during the Super Bowl. Near halftime, when the Chiefs were being pounded 0-24 by the Eagles, some content attracted attention for being untimely. Specifically, a sponsored post by Ulta Beauty in which Patrick Mahomes’ wife was seen doing her hair and makeup to get ready for the big game of the season.
The post went down badly with Chiefs fans, who by that time were beginning to taste defeat at the hands of an Eagles team that was frustrating every Kansas attack. During the first two quarters, they perfectly controlled an uncomfortable Mahomes, who could not find either Travis Kelce or any of his teammates.
The score at halftime was humiliating for the champions, who were looking for a historic NFL three-peat. For the fans it was not the time for beauty tricks, only to cry together in any case for what was happening.