Dana White is the current UFC president, who has been in charge since the company was purchased by him and the Fertitta brothers in 2001. From that moment forward , White has dedicated his life to turn mixed martial arts into a marketable product. Despite the brute nature of this sport, Dana White’s selling and marketing skills are unmatched. Over 23 years, Dana has managed to turn the UFC into a billion dollar company that is already starting to compete with some of the most popular sports in the world. Alongside the UFC’s earnings Gana has gotten over the years, there are multiple different businesses that White currently owns. Although his biggest incomes comes from the company, he also makes bank from the others.
What companies does Dana White own?
Let’s start with the biggest move Dana White has ever made, this happened on April, 2023. White had already dominated mixed martial arts for two decades but he was looking for the perfect partner that was also in combat sports. But Dana White decided to search for a merger because both companies together are already expected to be even more successful. Dana White was one of the people involved in the merger between UFC and WWE. This move turned the two companies into a $24 billion media empire. White also has a contract with ESPN to showcase The Ultimate Fighter reality TV show. A show that has been one of the most important talent factories in UFC history.
Enter Power Slap
Although it has been extremely criticized, the Power Slap championship is starting to thrive despite going agaainst all odds. Dana White has defended his decision to promote this competition he considers a sport. That much remains debatable but the economic growth is not up for discussion. The reality is that Power Slap is a spectacle people want to see, watching people get slapped despite the evident dangers is alluring for many. Other businesses Dana White has is everything under the Thrill One sports & Entertainment,which he co-owns. We are talking about Nitro Circus, Nitrocross, and Street League Skateboarding. All partly owned by Dana. Everything combined gives Dana an estimated $500 million net worth, according to Forbes.