Colin Cowherd has voiced his strong disapproval over the Dallas Cowboys‘ rumored decision to hire Brian Schottenheimer as their next head coach. The Fox Sports host took to the airwaves, calling the potential move a sign of the “fall of a great American brand.”
Reports indicate that Schottenheimer, who has been with the Cowboys as the offensive coordinator since 2023, is set to finalize his appointment in the coming days. While Schottenheimer has a long coaching career, including stints with various NFL and college teams, the hiring is raising eyebrows due to the other prominent candidates the Cowboys had available.
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A questionable move for America’s team
According to sources close to the Cowboys, Schottenheimer’s hiring is all but confirmed, despite the franchise having had the opportunity to bring in highly regarded figures such as Seattle assistant Leslie Frazier and former New York Jets head coach Robert Saleh. Even Philadelphia’s offensive coordinator Kellen Moore, who previously worked with Dallas, was considered for the role.
For Cowherd, this decision signals a deeper issue within the Cowboys‘ organization, which he claims is too insular and out of touch with the direction the team needs. “The family members in the building, too insular, not enough outside voices,” Cowherd said. He went on to express his disbelief, stating, “This is incredible. I’m speechless. You’re no longer America’s team.”
The Cowboys have long held the title of “America’s Team,” with a storied history of success during the 1980s and 1990s. However, the team has struggled in recent years, particularly in the postseason, with no NFC championship appearances since 1996. Despite having talent on the roster, the team has failed to make the most of it, with many fans and pundits hoping for a coaching change to help steer the team back to greatness.
Cowherd’s critique centers not just on Schottenheimer as a coach but on the broader organizational issues that seem to be holding the team back. For the Fox Sports host, it’s not just about the hire itself-it’s about the Cowboys losing their identity as a dominant franchise in the NFL.
As the Cowboys move closer to making the deal official, fans and analysts alike will be watching closely to see if Schottenheimer can turn things around for the team. For now, though, the jury is still out on whether the Cowboys can reclaim their former glory.