The Super Bowl is the biggest sporting event each year in the United States of America, and it is becoming more of a global event each year.
Millions of people will be watching the next Super Bowl on television in the USA and also around the world, so advertisers know that this is a prime slot for products to be on show to the masses.
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Commercial time during the game is the most expensive of the year and in 2023, advertisers paid an average of 7 million dollars to air a 30-second-long commercial during the Super Bowl LVII broadcast.
You need to make sure the commercial is good though, and some companies have taken that very seriously over the years.
Apple – 1984: Generally regarded as the best there has ever been, Apple advertised their new Macintosh computer in 1984 by getting Ridley Scott to direct an ad inspired by George Orwell’s novel, ‘1984’.
Snickers – 2010: Snickers managed to get comedy legend Betty White to join in the fun in 2010, for the advert that coined the phrase ‘you’re not you when you’re hungry’.
Amazon – 2018: A more recent example that caught the imagination was Amazon’s ‘Alexa loses her voice’ advert, which featured Gordon Ramsay, Rebel Wilson, Cardi-B, and Anthony Hopkins.
Always – 2015: It is not just comedic adverts that grab the attention, Always ran their ‘Like a Girl’ campaign in 2015 and the Super Bowl advert really moved a lot of people.
What is the most viewed Super Bowl commercial?
Deciding which advert was the most-watched ever is not an exact science, but it is estimated that a 2010 advert from Doritos was seen by an estimated 116.2 million viewers during the Super Bowl broadcast.
In 2024, State Farm’s Super Bowl commercial titled “Like a Good Neighbaaa” emerged as the most-watched and highly acclaimed advertisement of the event. The ad featured Arnold Schwarzenegger humorously struggling to pronounce “neighbor,” with Danny DeVito stepping in to assist, culminating in the iconic tagline, “Like a Good Neighbor, State Farm Is There.”