Kim Kardashian‘s latest SKIMS campaign has social media buzzing, and not just for its whimsical theme but for how much she resembles Bianca Censori, Kanye West’s wife.
Fans are pointing out uncanny similarities between the two women, fueling conversations about their overlapping style choices.
A fashionable déjà vu
In her new SKIMS ad, Kim transforms into the “Fairy Butt Mother” to promote the brand’s “Ultimate Butt” collection, set to launch on February 13.
Wearing a shimmering cream-colored leotard with stockings, high heels, and a magic wand in hand, she grants a woman’s wish for an enhanced figure.
However, while the campaign itself is lighthearted, many couldn’t help but notice how much Kim‘s look mirrors Bianca’s recent daring fashion statement.
Just days earlier, Bianca turned heads at the 2025 Grammy Awards in an ultra-revealing sheer bodysuit that left almost nothing to the imagination.
Though the outfits aren’t identical, they share a similar form-fitting, skin-baring aesthetic, further amplified by the fact that both women sported slicked-back black hair.
The internet was quick to make the connection. Under Kim’s Instagram post, comments flooded in.
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“Bianca, is that you?” one user asked.
Others also claimed they mistook Kim for Bianca at first glance. This isn’t the first time such comparisons have been made.
Back in December, Bianca was spotted in Los Angeles wearing a black leather coat, dark sunglasses, and stiletto boots – an ensemble that many said was a dead ringer for Kim’s signature style.
The recurring similarities have led fans to speculate whether Bianca is taking inspiration from Kim or if it’s merely a coincidence.
Regardless of the reason, both women continue to command attention with their bold and provocative fashion choices.
As Kim‘s new SKIMS collection rolls out, the conversation around these style parallels is likely to continue, keeping both of them in the spotlight.