Patrick Mahomes and Doritos could make Iron Mike Tyson‘s son’s dream a reality as Miguel Leon bids to win the Crash The Super Bowl competition after reaching the final stage ahead of February 9’s NFL game.
The chips company ran the campaign from 2006-2016 before exploring other marketing and strategic avenues but in this era of modern nostalgia, have brought it back for Super Bowl LIX at the Caesars Superdome in New Orleans.
It sees contestants bid to create their own commercials for the famous brand and the winner will see the ad broadcast live before millions during the final game of the 2024/25 season, around the same time Kendrick Lamar performs on stage.
Leon has created Barbershop, which sees a young person go for a haircut, only to be distracted by their hairdresser’s orange chip-stained fingers placed right in front of his face as the barber eats some Nacho Cheese.
Unable to contain himself, he sucks the chips-laden finger and the shop awkwardly freezes as everyone stares at him in mix of shock and disgust, before Leon‘s character realizes what he just did.
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He’s then quickly tossed out of the shop with their haircut half-complete, but he emerges victorious with the back of chips in hand. Doritos’ slogan of “for the bold” then plays as the screen cuts to black.
The kid of the former undisputed heavyweight champion of the world even managed to rope his dad into the production as the 58-year-old proudly hyped the work up on Instagram by saying, “My son’s commercial is TOP 3 for the Super Bowl!”
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Tyson “chasing down” the dream
The commercial took two weeks to complete, with two cinematic arts undergraduates at the University of Southern California directing and overseeing the creation and execution of the content.
Barbershop will compete against Charades (Mark Blitch) and Abduction (Dylan Bradshaw and Nate Norell) but for the directing and producing trio, they’re keen to make a “once-in-a-lifetime” dream come true.
“As young artists, we believe we are just as capable of creating content that entertains, sells, and moves people,” SCA’s Zach Shenouda and Ryan Robinson told ADWEEK. “This is a once-in-a-lifetime opportunity for us to get a step closer to chasing down our dreams.”