Super Bowl commercials have become a cultural phenomenon, with brands investing heavily to create memorable and impactful ads.
Here is a look at are the top 10 most expensive Super Bowl ads that left a lasting impression on viewers.
Amazon’s Mind-Reading Alexa (2022)
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Most expensive Super Bowl Commercials
Cost: $26 million (130 seconds)
Featuring Scarlett Johansson and Colin Jost, this humorous ad portrays Alexa as a mind reader, showcasing the potential downsides in a funny manner.
General Motors’ Adventure to Norway (2021)
Cost: $22 million (130 seconds)
Kenan Thompson, Awkwafina, and Will Ferrell embark on an adventurous journey to Norway, encouraging Americans to embrace electric vehicles.
Cadillac’s ScissorHandsFree (2021)
Cost: $22 million (130 seconds)
Winona Ryder and Timothee Chalamet feature in this Edward Scissorhands-inspired ad, emphasizing the ease of driving the all-electric Cadillac LYRIQ.
Google’s Emotional “Loretta” (2020)
Cost: $16.8 million (90 seconds)
A touching ad depicting an old man remembering his late wife with the assistance of Google Assistant.
Amazon’s “Before Alexa” (2017)
Cost: $16.8 million (90 seconds)
Ellen DeGeneres and Portia de Rossi humorously showcase life’s struggles before Alexa.
84 Lumber’s Controversial “The Journey Begins” (2017)
Cost: $16.2 million (90 seconds)
A controversial ad portraying a mother and daughter’s journey across the US-Mexico border, promoting 84 Lumber.
Ford’s Future Vision “Go Further” (2017)
Cost: $16.2 million (90 seconds)
Bryan Cranston envisions the City of Tomorrow, focusing on Ford’s mobility services.
Chrysler’s Bob Dylan Starred “America’s Import” (2014)
Cost: $16 million (120 seconds)
Bob Dylan promotes the 2015 Chrysler 200 sedan, marking a departure from the “Imported From Detroit” tagline.
Amazon’s “Not Everything Makes The Cut” (2019)
Cost: $15.6 million (90 seconds)
Featuring celebrities like Harrison Ford, the ad humorously shows Amazon’s attempts to integrate Alexa into various situations.
Kia’s Honoring the Working Class “Give It Everything” (2019)
Cost: $15.6 million (90 seconds)
Kia honors the working class and introduces “The Great Unknowns” Scholarship Fund, promoting the 2020 Kia Telluride SUV.
Who spent the most money on Super Bowl commercials?
Budweiser holds the title as the top spender on Super Bowl commercials, having allocated a staggering $470.5 million for ads from the first Big Game in 1967 up to Super Bowl LIV in 2020.
Despite competition from successful ads by Amazon, Budweiser’s longstanding presence and investment in Super Bowl advertising solidify its position as the king of Super Bowl ads.