While Valentine’s Day is well known every February 14, it also has its counterpart with Singles’ Day, which is very close to being celebrated and here we tell you when it is if you want to celebrate it in 2024.
Around the world, this social and love status is celebrated twice a year, once on February 13 and the other on November 11, which is the one we are going to talk about its origins and how it was born.
Where and when did Singles’ Day originate?
It is important to know that this date began to be celebrated in China at Nanjing University, a few decades ago, to be precise in 1993, and this was created with the aim of reducing stress in the country in terms of social issues and mainly about marriage, since for men it is a very important step to take.
In this Asian country alone, it is believed that there are more than 20 million people living in singleness, which may also be due to birth rates and the great control that is exercised over it as one of the most populous countries.
Likewise, many people seek to get married and start a family in order to continue their lineage, but also because of the social pressure that used to exist as demanded by their culture in ancient times.
Singles Day in the world of marketing
Now that this holiday has spread worldwide, companies and brands have taken great advantage of it, as they now use marketing campaigns to their advantage, which is combined with the World Shopping Day and they launch a series of offers, so now this celebration has become much more consumerist.
The term 11/11 has also become very important, as it is the way to represent this day and has become a kind of Black Friday in China, which has also had repercussions in Europe with a spillover of up to 22.3 billion euros.
There is another date where the single is also celebrated on February 15 and is widely celebrated in countries such as England, Canada and the United States and is also known as “Single Awareness Day.”